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Your are now here: Summary - Traffic analysis for retail stores.
Traffic analysis and customer behavior
Upgrade your customer knowledge
Knowing your customer habits is fundamental if you want to optimize your store. You need to
know where your clients go and where and where they put their attention in order to set up your
merchandising actions.
To increase your customer behavior knowledge, Blue Eye Video provides tools based on sensors
and graphical user interface.
Our solution helps you to understand and confirm your ideas about your customer path and store
efficiency. With counting you can confirm your schedule and know when people come into your
store.

Customer behavior analysis
Increase your store performance by analyzing your customer path.
Thanks to several sensors, you can get the most used trajectory used by your client and then
establish a concept store made to fulfill their needs. Traffic analysis and market time will help you to
make decision and observe the result after time.
B-Track et BlueMarket Track :
This full solution provide you information about your store?s hotspots, attractiveness area, traffic
and even shop window attractiveness.
Our B-Track sensor is a non obtrusive solution that respect your store
environment. Our tracking technology guarantee you credible statistic that you can use to confirm
your merchandising plan for product and in-store promotion.
The graphical user interface BlueMarket Track provides you a direct
view on your store activity. You quickly get the information about a time period or a store area
according to what you set up for the software display.
Head over counting solution :
Our counter provides you an accuracy up to 95 %.
If you want to have a real knowledge about your store performance, you will need to know the
purchasing rate. You need to know precisely how many client came to your store.
Our full solution B-Top Box include B-
Top sensor, and our graphical user interface BlueCount Manager.
Counting data are sent every minute to the server so you can have a direct view on your traffic every
5 minutes on your favorite browser web.
Thanks to this solution, you easily can compare:
- Store by store, the attractiveness of your shop-window
- Your rush hour according to your advertising period,
- Door by door, your client most used entrance .
Our counting solution provides you counting data for a long time period and we also do the data
storage and back-up with our server.
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