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Why examine shopper behaviour

The analysis of shop floor performance is primarily based on financial results. Examination of turnover and receipts allows the vendor to understand what their customers purchased. However, this only provides a limited understanding of shopper behaviour. In order to improve shop floor performance, the vendor must understand the route the shopper took through the store, and what influenced their purchase. And what of the shopper who did not make a purchase? What was their route and why did they not buy?

Choosing the right statistics

One of the most important measurements in retail analysis is to count the number of people who enter a store. From this it is possible to determine the conversion ratio – the percentage of visitors who make a purchase.

By collecting results over a period it is possible to build a profile of the store’s performance by time of day and day of week. This may then act as a benchmark against which store modifications can be compared. For example, the effectiveness of a store promotion can be evaluated. The attractivity of shop window displays can be determined. Store layout can be improved and conversion ratios compared.

Understand the benefits of change

By careful analysis of time-based counting statistics, the vendor may improve performance by allocating staff resources in line with measured demand. Peak traffic times may trigger special promotions or events.

It may become clear that the cost of keeping extended opening hours is not cost-effective and that the opening schedule can be optimised. Staffing levels can be adjusted to suit measured shopper visit patterns.

Multiple site comparisons

By collecting data from more than one store, it is possible to draw comparisons between locations. A vendor can measure the benefit of a specific campaign in a single store and then verify that benefit across the whole estate. The effectiveness of advertising campaigns and other store-specific promotions may be easily evaluated.

Precision is important

If store data is to be measured with confidence, the counting sensors must be very accurate. Blue Eye Video sensors are mounted vertically above the point of data collection and provide very precise bi-directional information. Accurately and reliably. Blue Eye Video sensors provide a measured precision in excess of 95%.